The fact that corporations and governments feel compelled to spend billions of dollars every year manipulating the public is a perverse tribute to human nature and our own moral values. The public relations industry has stolen our dreams, and returned them to us packaged as illusions. It must be our duty to dream more deeply, and to participate in the process of transforming those dreams into reality. —quote from the book “Toxic Sludge Is Good For You,” 1995
Based on the book of the same name, “Toxic Sludge Is Good For You” is a film that examines the advertising industry’s invisible partner, the public relations industry.
The film tracks the development of the PR industry from early efforts to win popular American support for World War I to the role of ‘crisis management’ in controlling the damage to a client’s image.
It also analyzes the tools used by public relations professionals to shift our perceptions, and shows the way in which the management of ‘the public mind’ has become central to Western Society.
The film also challenges and urges viewers to learn how to listen, and to learn how to think.
The video clip below provides more than enough reason as to the importance of this. Think “organic fertilizer…”